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The ROI of a Corporate Event Highlight Video

I get asked about this a lot by event planners so I wrote this article to answer two main questions:

  1. What is a corporate event highlight video?
  2. Why are corporate event highlight videos important?

A highlight video … Read More

Cinemagraphs Bring Your Photos to Life

Cinemagraphs are worth your attention. Whether you are a B2B or B2C brand, this new visual will be stopping your audience in their tracks.

Cinemagraphs are hybrid images built from photo, video and gif visuals. They are then creatively … Read More

The Best Corporate Event Photography

The task seems simple enough: hire a photographer to capture photos at your company’s up-coming event. Before you hire just any professional for the day, there are a few important things to consider. You want to be certain your corporate event photography … Read More

Do Boring Products = Boring Product Photos?

3 B2B Product photography lessons from B2C brands

Studies have repeatedly demonstrated the impact photos have on us. We’ve all heard that a picture is worth 1000 words.

Whether purchasing a B2B product or B2C product, people are people and people are … Read More

Product Photography 101 for Marketing Directors

Planning for a product photography shoot may seem fairly obvious: Select the objects to be photographed. Hire a professional photographer to take the photos. Use in ad campaigns. It seems rather straightforward and easy.

As a result, because it ‘seems’ so easy, … Read More

Proof You Need to Get Serious About Video

Unlike passing advertising fads, using video to convey messages and information is here to stay. Despite the growing popularity of video in every aspect of life, however, many business owners are still reluctant to add videography to their digital … Read More

How Training Develops Exceptional In-house Corporate Photography

There’s no denying the reality: corporate photography and videography has changed the face of content creation. Add a relevant photo to the content your company produces and 65% more of the information is retained by the reader.

As companies … Read More

Corporate Website Photography, Deconstructed

A professional corporate photographer can capture images that enhance a company’s brand, connect with clients and communicate the company’s vision. But when planning a company website, when should you hire the photographer? Is it at the beginning of your website planning? … Read More

4 Tips to Product Photography Success

One of our clients, Ebby Rane, a producer of high-end luxury luggage, is an excellent example of a well-executed product photography strategy.

An important element of Ebby Rane’s successful photo shoot was the preparation and planning that went into the … Read More

5 Things to do Before Hiring a Corporate Photographer for Your Business Photo Shoot

Carefully constructed images can compel people to act, engage the audience in communication, create memorable connections and increase sales.  The evidence has you convinced: you need new images for your marketing and advertising efforts.  Maybe you’ve been using stock … Read More