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End of Year Corporate Photography: Five Ways to Spend the Budget

As hard as it is to believe, the year is quickly winding down. Stores have already begun to put their holiday decorations out and pumpkins are making their appearance everywhere. The beginning of the year is a perfect time … Read More

Headshots Toronto: Host a Corporate Headshot Day

Looking for a unique holiday gift for your employees or organization’s members? Trying to find new strategies for corporate marketing and employee incentive programs?

Organizations wishing to improve their branding efforts or who want to their members an added … Read More

Annual Report Photography: What You Need to Know

One of the most important documents a publicly traded company produces is its annual report. Although financially driven, annual report photography is an important component in this publication.

The annual report is an opportunity to both report on what the company … Read More

How to Get Your Best Corporate Team Photo

Scheduling your corporate team photo shoot

By now you’re convinced of the need for professional corporate photography for use in your marketing efforts and corporate publications. You’ve taken corporate head shots and scheduled photo shoots for your “boring” products. Is … Read More

The ROI of a Corporate Event Highlight Video

I get asked about this a lot by event planners so I wrote this article to answer two main questions:

  1. What is a corporate event highlight video?
  2. Why are corporate event highlight videos important?

A highlight video … Read More

Cinemagraphs Bring Your Photos to Life

Cinemagraphs are worth your attention. Whether you are a B2B or B2C brand, this new visual will be stopping your audience in their tracks.

Cinemagraphs are hybrid images built from photo, video and gif visuals. They are then creatively … Read More

The Best Corporate Event Photography

The task seems simple enough: hire a photographer to capture photos at your company’s up-coming event. Before you hire just any professional for the day, there are a few important things to consider. You want to be certain your corporate event photography … Read More

Do Boring Products = Boring Product Photos?

3 B2B Product photography lessons from B2C brands

Studies have repeatedly demonstrated the impact photos have on us. We’ve all heard that a picture is worth 1000 words.

Whether purchasing a B2B product or B2C product, people are people and people are … Read More

Product Photography 101 for Marketing Directors

Planning for a product photography shoot may seem fairly obvious: Select the objects to be photographed. Hire a professional photographer to take the photos. Use in ad campaigns. It seems rather straightforward and easy.

As a result, because it ‘seems’ so easy, … Read More

Proof You Need to Get Serious About Video

Unlike passing advertising fads, using video to convey messages and information is here to stay. Despite the growing popularity of video in every aspect of life, however, many business owners are still reluctant to add videography to their digital … Read More