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Effectively Leverage Social Media for Your Business to Stay Ahead of the Game in 2018

Social Media Can Help You Stay Ahead This Year 

Imagine a world without social media. No tweeting or scrolling through Facebook walls or watching videos on YouTube. Just you and I sending old letters and messages. As difficult as it … Read More

Photo Studio Checklist Essentials for Marketers

What Type of Photography Requires a Photo Studio

If you are a marketer and trying to get an idea what to expect in a photo studio for your next shoot, this article will help you decide the exact type of … Read More

Make Up For Corporate Photography

Fоr a lоng time, соrроrаtе рhоtоgrарhу mеаnt іmаgеѕ оf hаndѕhаkеѕ аnd smiling professionals іn business аttіrе. Whіlе mаnу соmраnіеѕ hаvе ѕmаrtlу mоvеd away from this, thіѕ ѕtуlе of соrроrаtе іmаgеrу is still in abundance.

Tіmеѕ are сhаngіng thоugh. Customers … Read More

Why is Aspiration Powerful?

To move your brand to the aspirational category, it requires a shift in thinking and most likely a change in the visual presentation of the company. It takes knowing your customers and having done your persona work.

But why … Read More

Show Me, Don’t Tell Me Your Story

Clients and customers only see a small part of your business. They enjoy the result of what happens behind the scenes: the people, processes, and details that work together to create the product or service that you provide.

Most … Read More

Choose Your Best Company Spokesperson by Understanding 2 Personality Traits

Funding has come through for your corporate videos. (yay!!) You can now shoot several episodes showcasing your company, products and services.

Everything is coming together. You’ve got your:

  • Budget per episode
  • Clear objective per episode with compelling … Read More

Want Brilliant Corporate Photography? Learn How to Brief Your Photographer

In all my years of specializing in corporate photography, there is one thing that consistently happens and drives marketing directors crazy. It is the disconnect between the marketer and their creative team.

Despite best efforts, it is like these two … Read More

Why Hire a Professional Corporate Photographer?

Your executive team is running late. The 90 minute photo shoot originally scheduled now needs to be completed in 10 minutes!

The boardroom was all set up for this important shoot and now it won’t be used. Instead the … Read More

Business Head Shots: Time to Try an Executive Portrait?

If you’ve been considering having new business head shots taken, due to a change of job or  because it has been years since your last photo shoot, your corporate photographer may ask if you’re interested in … Read More

How to Create Captivating Corporate Videos

Your favourite flavour of ice cream is vanilla. Your closet is filled with an assortment of the same outfits, and you take the same route to work every day. Put simply, risk is not in … Read More