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Video Marketing Trends to Try in 2018

2018’s Video Marketing Trends

This year’s video marketing trends is not for the faint-hearted. But the reward is within reach for those willing to step out of their comfort zone and try new tactics.

We all know competition in any … Read More

Back To Basics: Why Your Business Needs A Professional Visual Campaign To Succeed

Your Brand’s Visual Campaign

Visual campaigns help you in more ways than you think. Marketing is such a nightmare field that is notoriously known for sometimes running faster than its shadow. As a business owner or head of marketing … Read More

LinkedIn Native Video: Three Simple Ways Share Your Story!

LinkedIn native video

LinkedIn has been the leader of social networking for the business community. They enable its users to build professional connections between themselves and their businesses. Recently, LinkedIn has announced its release of native video on its … Read More

Effectively Leverage Social Media for Your Business to Stay Ahead of the Game in 2018

Social Media Can Help You Stay Ahead This Year 

Imagine a world without social media. No tweeting or scrolling through Facebook walls or watching videos on YouTube. Just you and I sending old letters and messages. As difficult as it … Read More

Photo Studio Checklist Essentials for Marketers

What Type of Photography Requires a Photo Studio

If you are a marketer and trying to get an idea what to expect in a photo studio for your next shoot, this article will help you decide the exact type of … Read More

Make Up For Corporate Photography

Fоr a lоng time, соrроrаtе рhоtоgrарhу mеаnt іmаgеѕ оf hаndѕhаkеѕ аnd smiling professionals іn business аttіrе. Whіlе mаnу соmраnіеѕ hаvе ѕmаrtlу mоvеd away from this, thіѕ ѕtуlе of соrроrаtе іmаgеrу is still in abundance.

Tіmеѕ are сhаngіng thоugh. Customers … Read More

Why is Aspiration Powerful?

To move your brand to the aspirational category, it requires a shift in thinking and most likely a change in the visual presentation of the company. It takes knowing your customers and having done your persona work.

But why … Read More

Show Me, Don’t Tell Me Your Story

Clients and customers only see a small part of your business. They enjoy the result of what happens behind the scenes: the people, processes, and details that work together to create the product or service that you provide.

Most … Read More

Choose Your Best Company Spokesperson by Understanding 2 Personality Traits

Funding has come through for your corporate videos. (yay!!) You can now shoot several episodes showcasing your company, products and services.

Everything is coming together. You’ve got your:

  • Budget per episode
  • Clear objective per episode with compelling … Read More

Want Brilliant Corporate Photography? Learn How to Brief Your Photographer

In all my years of specializing in corporate photography, there is one thing that consistently happens and drives marketing directors crazy. It is the disconnect between the marketer and their creative team.

Despite best efforts, it is like these two … Read More