Picking the best headshot in setting up a stronger LinkedIn profile, is no easy task. After all, in this digital era, your photo should be the new “make eye contact and have a strong handshake.” So how do you ensure that your 400×400 pixels of a photo can connect?
According to LinkedIn: “Our research shows that just having a picture makes your profile 14 times more likely to be viewed by others.”
Princeton psychologists Janine Willis and Alexander Todorov presented results below. This is from a series of experiments of judgement from facial appearances:
So in a game of first impressions, how do you think your LinkedIn profile photo will fare?
Your profile picture is one form of brand communication. In order to communicate the right perceptions, your aim should be competence, likability, and influence.
Consider these pieces in your next photo shoot:
They all play an important role in conveying the right ideas.
Having done more than thousands of headshots, I pretty much got this down to a science. In a quick second, I could tell which ones will make it to the shortlist and which ones may not work as well. But I know it’s not the same for everyone as it requires experience and expertise. Our clients do get overwhelmed with selecting the right headshot for themselves. I understand the pressure. We want to get it right the first time.
Here are some tips to help you choose the right photo for your business :
Remember to ignore any irrelevant personal inputs. These may be coming from their personal experience of you and may not apply for your business.
6. Once you have your selects, imagine these photos on your website, LinkedIn profile, and other social media profile. If you feel good about them, then you are ready to complete your selection.
After we do our touch up, the photo that you selected (and already like!) will even be better. Always go with what you think and feel right for your business and professions and you’ll never go wrong.
Wondering about our process and headshot packages? CLICK HERE to get started. http://bit.ly/2WtymBF
Corporate Media, Portrait Photography