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Corporate Media Archives - Page 3 of 5 - Donna Santos Studio

Location! Location! Why Location Matters for Your Corporate Photography

In real estate, the mandate, “Location, Location, Location” explains why some properties sell quickly for top dollar, while others languish on the market. The right location can make all the difference.

Corporate photographers would agree – a photo taken … Read More

Corporate Video Production: Consider Your Ideas and Script

I will get scientific with you today!

  • Evidence supporting the use of video as part of a comprehensive marketing strategy is abundant.
  • Once you’re convinced of the benefits of using video…here are the next steps I’d suggest you … Read More

Product Photography for Every Season

Planning a Seasonal Product Photo Session

Capitalize on any time of the year by investing in seasonal product photography. This could mean product photography, catalogues or campaigns for your products during Winter, Valentine’s Day, Mother’s Day, Spring, Easter, Father’s Day, … Read More

Book Now! Holiday Corporate Photography + Video Ideas

Many business-to-business (b2b) companies are planning their marketing strategies for next year and are missing a prime opportunity for using the last few weeks of the year for their corporate photography needs.

Take advantage of the holiday season and … Read More

Ready for Sales – Product Launch Photography

Product launches are exciting. They generate interest in a company, attract attention to a new product, or solidify a company’s place in the marketplace. However, it can be difficult to find the balance of when to launch and when … Read More

Annual Report Photography: What You Need to Know

One of the most important documents a publicly traded company produces is its annual report. Although financially driven, annual report photography is an important component in this publication.

The annual report is an opportunity to both report on what the company … Read More

Do Boring Products = Boring Product Photos?

3 B2B Product photography lessons from B2C brands

Studies have repeatedly demonstrated the impact photos have on us. We’ve all heard that a picture is worth 1000 words.

Whether purchasing a B2B product or B2C product, people are people and people are … Read More

Product Photography 101 for Marketing Directors

Planning for a product photography shoot may seem fairly obvious: Select the objects to be photographed. Hire a professional photographer to take the photos. Use in ad campaigns. It seems rather straightforward and easy.

As a result, because it ‘seems’ so easy, … Read More

How Training Develops Exceptional In-house Corporate Photography

There’s no denying the reality: corporate photography and videography has changed the face of content creation. Add a relevant photo to the content your company produces and 65% more of the information is retained by the reader.

As companies … Read More

Corporate Website Photography, Deconstructed

A professional corporate photographer can capture images that enhance a company’s brand, connect with clients and communicate the company’s vision. But when planning a company website, when should you hire the photographer? Is it at the beginning of your website planning? … Read More