If you thought having a photo shoot was the only way to get high-quality images for your marketing campaigns, it’s time for you to think again! With advances in technology and photography tools, there’s now an innovative new solution – … Read More
Creating a guide to colour palette for photos, videos, and web design involves selecting colours that work harmoniously and align with the overall design goals and brand identity. For this blog’s case study, I contacted Michael Ball from Initiate … Read More
Regarding using photos for website design, you need to know a few technical requirements you need to know. Here are some key aspects and terms you would like to get familiar with to ensure there are no delays in … Read More
After the photo shoot, what happens next? Start with a pat on the back! You’ve just accomplished something for your business. You might be asking, what happens next? After you walk out that door, what exactly happens to take … Read More
A photoshoot consultation is the most essential part when working with a photographer. If you envision excellent results, a little time spent preparing will pay off! This session gives your photographer a chance to get to know you and … Read More
A LinkedIn banner photo is one prime brand awareness real estate that often becomes an afterthought. Much like how we place importance to your professional business headshots and work experience, maximize your LinkedIn banner photo too! It’s a goldmine … Read More
What Type of Photography Requires a Photo Studio
If you are a marketer and trying to get an idea what to expect in a photo studio for your next shoot, this article will help you decide the exact type of … Read More
To move your brand to the aspirational category, it requires a shift in thinking and most likely a change in the visual presentation of the company. It takes knowing your customers and having done your persona work.
But why … Read More
Most of our clients come to us because they know how important a great first impression is. They really care about their brand and want to make sure they portray the right message.
Many of them have the one of … Read More
For this post I spoke to Creative Brand Marketing expert Sandra Gayle. She’s done it all! She’s put together 500 page product catalogues for top selling national chains as well as designed and staged beautiful promotional images showcasing various products … Read More
