Maximize Photos’ Impact for Website Design

Regarding using photos for website design, you need to know a few technical requirements you need to know.  Here are some key aspects and terms you would like to get familiar with to ensure there are no delays in launching your new website redesign:

1. Image File Format for Photos

Websites’ most common image formats are JPEG/JPG (Joint Photographic Experts Group) and PNG (Portable Network Graphics). JPEG is suitable for photographs and complex images, while PNG is often used for images with transparent backgrounds or graphics with sharp edges.
Advantages of PNG over JPEGS:

  • Lossless Compression: PNG uses lossless compression, which retains all the original data and image quality. This makes it ideal for graphics, illustrations, and pictures with text or sharp edges, where preserving fine details and transparency is essential. In contrast, JPEG/JPG uses lossy compression, which sacrifices some image details to reduce file size.
  • Transparency Support: PNG supports alpha channel transparency, allowing images to have transparent backgrounds or partially transparent areas. This is crucial when overlaying images on different locations or creating graphics that blend seamlessly with the website or design elements. JPEG/JPG does not support transparency and always has a solid background colour.
  • Image Editing Flexibility: PNG images can be edited and saved multiple times without significant loss in quality, as they retain all the original data. This is beneficial when adjusting or modifying the image in design software or during the website development process. JPEG/JPG images, on the other hand, undergo compression each time they are saved, resulting in quality degradation over multiple edits.

2. Image Size and Resolution fit for Web Design

Optimize your images for web viewing by resizing them appropriately. Large image file sizes can slow down website loading times. The resolution for web images is typically 72 pixels per inch (PPI) or dots per inch (DPI).

3. Compression

Compressing images reduces file size without significantly sacrificing quality. This helps improve website performance. Online tools and software are available to compress images while maintaining an acceptable level of visual fidelity.

4. Aspect Ratio for Website Design and More

Consider the aspect ratio of your images to ensure they fit well within your website’s design. Maintaining consistency in image sizes and proportions throughout the site is essential for a cohesive look.

In website design, several aspect ratios are used for images, depending on the design layout and requirements. Here are some of the most common aspect ratios for website images:

16:9: This widescreen aspect ratio is commonly used for video content, hero banners, and featured images. It provides a broad and immersive visual experience.

4:3: This aspect ratio is often used for product images, galleries, or images that require a balanced composition. It provides a more squared or rectangular shape.

3:2: This aspect ratio is frequently used for photography and showcases images with a more traditional or standard rectangular shape. It offers a balanced composition and is often seen in portfolio websites or blogs.

1:1: This square aspect ratio is commonly used for profile pictures, thumbnails, or social media sharing. It offers a balanced, symmetrical composition and works well for small, square images.

9:16: This vertical aspect ratio is commonly used for mobile viewing or when images must be displayed in portrait orientation. It is suitable for mobile-friendly designs or social media stories.

3:1: This panoramic aspect ratio is used for wide images, such as landscape photography, scenic views, or banners that span the website’s width. It provides an overall visual effect.
It’s important to note that the specific aspect ratios used in website design can vary depending on the design trends, preferences, and the website’s particular goals and content. Designers often choose aspect ratios that best fit the website’s layout, visual hierarchy, and overall aesthetic.

Downtown Toronto with 3 business people walking down the street

5. Alt Text for Images and Photos

Provide descriptive alt text for each image, which briefly describes the image’s content. Alt text is essential for accessibility and helps search engines understand the image’s context.

Alt Text: Male engineer inspecting heavy machinery in an oil and gas facility

Male engineer inspecting heavy machinery in oil facility

6. Responsive Design

Opt for responsive images that adapt to different screen sizes and resolutions. This ensures your photos look good and load quickly on various devices, including desktops, laptops, tablets, and smartphones. Check out this website for Davis Orthodontics, where Donna Santos Studio teamed up with Duptronics in providing all photography assets (and videos to this website).

Orthodontics website photography

7. Copyright and Licensing

Ensure you have the appropriate rights and permissions to use the images on your website. It’s essential to respect copyright laws and correctly attribute pictures if required.
Consider your website’s overall visual style and branding when selecting and using images. Consistency in image style, colour palette, and tone can enhance the cohesiveness and professionalism of your website design.

Consider your website’s overall visual style and branding when selecting and using images. Consistency in image style, colour palette, and tone can enhance the cohesiveness and professionalism of your website design.

If you are in the process of rebranding and will soon need photography (or video) assets for your website, feel free to reach out to us for a consultation. Connect Today.