Creating a guide to colour palette for photos, videos, and web design involves selecting colours that work harmoniously and align with the overall design goals and brand identity. For this blog’s case study, I contacted Michael Ball from Initiate Marketing and Andris Pone from Coin Branding to present one of our recent collaboration projects. We worked on branding, website design, and photo production for brianlaundry.ca.
Consider existing brand guidelines or style guides that dictate specific colours associated with your brand. If you still need to establish brand colours, look for sources of inspiration such as images, nature, art, or other websites that evoke the desired mood or aesthetic for your website.
Select one or two primary colours that will be the foundation of your colour palette. These colours should reflect the brand personality, evoke the desired emotions, and align with the website theme. Consider the psychological effects of colours and the message you want to convey.
Use colour theory and explore different colour harmonies to build your colour palette. Typical colour harmonies include complementary (opposite colours on the colour wheel), analogous (adjacent colours on the colour wheel), or triadic (three evenly spaced colours on the colour wheel). Online tools like Adobe Color or Coolors can assist in generating colour harmonies.
Ensure that the chosen colours have sufficient contrast to ensure readability and accessibility. High contrast between foreground and background colours is crucial for legibility, especially for text. Test colour combinations using contrast-checking tools like WebAIM’s Contrast Checker to ensure compliance with accessibility guidelines.
Choose a few additional colours to complement your dominant colours. These supporting colours can be used for accents, buttons, links, or other design elements. Consider using shades, tints, or variations of your dominant colours to maintain visual coherence.
Keeping your colour palette limited to a few primary colours (around 3-5) is generally advisable to maintain consistency and prevent visual clutter. A defined colour palette makes creating a cohesive and visually appealing design more straightforward.
Implement the colours into your website design and evaluate their visual impact. Make adjustments if needed to ensure the colours work well together and achieve the desired effect. Get feedback from colleagues or stakeholders to gather different perspectives.
Create a style guide or document that outlines your chosen colours, including their hexadecimal (hex) or RGB values. This reference will help maintain consistency across design elements and ensure future design consistency. Remember, the colour palette should align with your brand identity, evoke the desired emotions, and support the overall user experience of your website. Review and refine your colour palette as your design evolves or if it no longer meets your goals.
When using a web colour palette in photos and videos, the goal is to ensure visual consistency and alignment with your overall brand or design concept. Here are some tips on how to incorporate a web colour palette into your photography and video work:
By incorporating the guide to the colour palette for photos, videos and web design, you can create a cohesive visual experience that strengthens your brand identity and maintains consistency across various mediums, especially in web design.
If you are currently rebranding and will soon require photography (or video) assets for your website, do not hesitate to contact us for a consultation. Connect Today.