Unlike passing advertising fads, using video to convey messages and information is here to stay. Despite the growing popularity of video in every aspect of life, however, many business owners are still reluctant to add videography to their digital marketing strategy. If you’re unsure about why video should be an important part of your strategy, consider the wide-spread impact and success of video.
There is scientific evidence to support the impact of video on a person. More than just a cultural shift away from reading, the brain is conditioned to respond differently to images than to words. As a result, there are specific responses to video that never happen with other marketing efforts.
Our brains are hard-wired to notice people’s faces, and videos allow for the face to become both the focal point and the barometer of believability. Evaluating the spokesperson in a video for truthfulness and trustworthiness is done almost subconsciously by the viewer.
Similar to the way the brain is predisposed to notice faces, the sound of a human voice speaking can have a profound effect on the listener. Using actual voices to convey information is both meaningful and personal.
Emotion is communicated through body language and can be contagious. Videos can resonate with viewers in ways that other forms of communication simply cannot duplicate, evoking emotional responses that compel the viewer to action.
The eyes are naturally attracted to movement, capturing your attention and setting off a chain reaction within the brain about what is being seen.
A single video clip can accomplish more in seconds than thousands of words in minutes. It is easier than ever for companies to get their message in front of the people who matter the most – their customers. This opens the door for video to be used not only in commercials and advertisements but in social media efforts as well.
Social media has grown into a cultural phenomenon, with astonishing numbers of users viewing and posting information daily. A 2015 report published user rates for major social media platforms, detailing the massive amounts of information being passed via social outlets. Facebook users alone viewed an average of 2.77 million videos every minute. Viewers can become a company’s best marketing strategy by sharing and re-posting videos they watch, allowing for exponential growth in a short amount of time.
Videos are more than a nifty marketing technique; they’re an effective means of engaging customers and increasing your digital marketplace presence. Research has shown that the longer a visitor is on a site, the more likely they are to convert into a follower. Video significantly increases the amount of time that a visitor will spend on your site – keeping visitors on your site for up to 2 minutes longer – translating into increased customer connections and generating new sources of revenue. In fact, 73% of customers are more likely to make a purchase after viewing a video.
In addition, video provides additional opportunity for ranking within the Google algorithm. Sites with video are 53 times more likely to rank higher in search engine results.
If you’re still unsure about why (or how) to add video services to your marketing content, the Donna Santos Studio team would be more than happy to demonstrate how video can take your content strategy to the next level. If you are in Toronto or the GTA, please contact – videographer Toronto – Donna Santos Studio Photo + Video with your questions.