The task seems simple enough: hire a photographer to capture photos at your company’s up-coming event. Before you hire just any professional for the day, there are a few important things to consider. You want to be certain your corporate event photography is aligned with your brand, image and company.
An experienced corporate event photographer has a unique skill set. Hiring a professional will ensure your event is covered from start to finish. The photos will provide you with compelling content to use in publicity, corporate documents and for other marketing requirements.
A corporate event is typically composed of various moving parts that all converge to make the event a success. These parts may consist of assorted speakers, different settings (indoor and outdoor), large and small crowds and other specifics that make your event unique. The corporate photographer must be prepared to accommodate a variety of photo needs, and must be able to adjust quickly to capture the moments. Look for a photographer who has experience with the type of event that you are hosting.
Corporate events are one-shot events (pun intended!). The photographer must capture the moments as they happen, or the opportunity is lost. Depending on the type of event, the photographer must be prepared to shoot inside a well-lit convention centre, a dimly lit conference room or outside at a barbeque. For successful event photography, look for a photographer who has a proven track record of working with both the size and scope of your event.
The most compelling images are the ones that make the viewer feel as though they were a part of the event. These images are generally a result of a creative angle, a unique perspective and a keen sense of how to be in the right place at the right time to capture those moments. Rather than hiring someone to simply walk around and take photos, your photographer should be someone who has a demonstrated skill for recording experiences in a unique and creative way.
There are many times when a photographer will be delivering the expected shots, but will not necessarily generate any ‘viral’ aesthetics for the content-hungry audience. A good corporate event photographer will be able to distinguish shots for different purposes – for event planners, for the sponsors, for attendees and for those who will be watching your event online. Coverage and story telling is the perfect combination to maximize. The real professionals will be able to feed the photos live so they are ‘share’ ready for your audience and attendees.
Your event should reflect your corporate brand and vision, and the photos from your event should be an extension of your branding. A successful corporate event photographer will be able to clearly understand your vision for the event, as well as the overall brand image for your company. They will be able to capitalize on the ‘must-have’ moments of the event, as well as the spontaneous moments that can (and do) happen.
A corporate events photographer is skilled in capturing the experience of the event and brings it to life. When you are tasked with the duty of hiring a photographer for your next corporate event, look for a professional who meets the needs of both your company and your event.
Donna Santos Studio Photo + Video has perfected the art of capturing corporate events in a meaningful and compelling way. Having been hired repeatedly by large event planners, trade shows and conferences for years locally (in Canada) and internationally (UK, The Netherlands and USA) we’d welcome the opportunity to work with you as your corporate event photographer. Contact us today to schedule a consultation to learn more.
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